Saturday, November 14: a small-group pilot in the Phoenix area, $45.I'm interested →

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Hosted Journeys · In development

Bring a question. Leave with an idea to test.

Journeys are small-group entrepreneurial experiences. You visit businesses outside your industry, hear how their owners make decisions, and compare notes with people building something of their own.

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Every Journey includes

  • A question to bringYou choose the question that matters to your business. It shapes what you notice at every stop.
  • Owner perspectivesConversations with people who run things, across different industries.
  • Six people or fewerSmall enough that everyone talks and every question gets airtime.
  • A little preparationA short prompt before you go, so you arrive with your question ready.
  • Time to reflectRoom to compare notes along the way, so good ideas don't get lost.
  • Follow-upOne idea to test in the next 30 days, and a check-in as you try it.

One day, start to finish

What an entrepreneurial travel experience looks like.

Every hosted experience follows the same shape, whether it is a Saturday close to home or one day of a longer trip. The November 14 pilot is the first one.

  1. To start

    Welcome and your question

    Meet the group and name the question you brought about your business, side hustle, or idea. You hear what the others are working on, too.

  2. The stops

    A few local businesses

    Visit small businesses from different industries. Owners who are open to it talk with the group for 15 to 20 minutes about how they started, what they tried, and what changed.

  3. To close

    A closing circle

    Compare notes. What did you notice, what surprised you, and what could work in your own business?

  4. After

    Your 30-day test card

    Leave with one idea to test in the next 30 days, written down with a first step. I check in to hear how it went.

Each Journey adds a little preparation before you go and room to reflect along the way. Try it at the November 14 pilot →

Journeys we're developing

Choose the question that matters to you. These are independent experiences, not a sequence you need to complete.

Test an idea

Test It Before You Build It

How could you find out people will pay before you go all in?

A painted wall in a Cottonwood wine bar that reads, Are you ready to try some Arizona wine, with a menu to match
An invitation to try. Old Town Cottonwood, from a past trip.
Who it is for
Anyone with an idea they have not launched yet, or a new offer they are unsure about.
What you explore
How businesses try an idea small, learn from the response, and decide what is worth building next.
A taste of the activity
One Table, One Saturday. Sketch the smallest version of your idea: one offer, one price, and one question you would ask someone who stops to learn more. The group reacts. That feedback shapes your next experiment; it is not proof that customers will buy.
Your takeaway
A small first offer and a practical way to test demand.

Bring customers back

Regulars

What turns a first visit into a reason to return?

A chalkboard in a Prescott meadery listing four club tiers, monthly and quarterly
Club tiers that give people a reason to return. Downtown Prescott, from a past trip.
Who it is for
Owners whose customers visit once and drift away, and anyone building a service people come back to.
What you explore
Welcome, connection, and the small details people remember. What makes an experience feel worth returning to, and what that could mean for your business.
Your takeaway
One change to your customer experience and a reason-to-return idea to test.

Explore another income stream

More Than One Way to Earn

What else could your skills, space, or audience make possible?

A glass of red wine on a vineyard trattoria menu in Cottonwood
A vineyard that also runs a trattoria. Old Town Cottonwood, from a past trip.
Who it is for
Business owners and side hustlers thinking about a second offer or another income stream.
What you explore
How different ways to earn can fit together, without ignoring time, resources, or trade-offs.
Your takeaway
One complementary income idea to test, and what you might stop to make room.

These are working concepts, not bookable departures. Experience details, dates, and prices are still being developed.

Questions

What people ask about Journeys.

What is available now, who Journeys are for, and how they work.

Can I book a Journey now?

Not yet. Hosted Journeys are in development. The first pilot group meets Saturday, November 14, in the Phoenix area, $45 per person, with no payment upfront to book. Tell me you are interested.

How many people are in a Journey?

Six people or fewer. That is small enough for everyone to talk with the owners and for everyone's question to get airtime.

Where do Journeys happen?

They start in Arizona. If you are somewhere else, the free DIY planner works anywhere you can walk into a business and pay attention.

Do I need a business to join?

No. Side hustles, ideas, and businesses at any stage are welcome. Bring the question you are working on.

How is a Journey different from a business tour or a networking event?

A Journey starts with your question, visits several businesses instead of one, and ends with one idea to test in the next 30 days. Read more in what an entrepreneurial experience is.

Try one before Journeys launch.

The November 14 pilot is the first hosted experience. Six people or fewer in the Phoenix area, $45 per person, with no payment upfront to book.

I'm interested in the pilot →Or start on your own →